Define
Concept, positioning and the financial model that proves whether it works.
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Services
Concept development, brand and identity, menu engineering, operations and systems, openings and launch, franchise and expansion.
Build
Brand, menu and the operating systems that let a team execute it consistently.
Launch & Scale
Opening management, training and the documentation expansion requires.
Service 01
Concept Development
Where every engagement starts. We define who the guest is, what the concept sells, at what price, in what kind of space, and whether the resulting model actually produces a return. Concept work that skips the financial model is decoration.
What Is Included
- Market and competitive analysis
- Guest definition and positioning
- Service model and price architecture
- Financial model and unit economics
- Site and trade area assessment
- Written recommendation and investor materials
Service 02
Brand & Identity
A restaurant brand is not just a logo. It is the name, the story, the room, the plate, the uniform and the tone of the person answering the phone. We build the whole system and the standards that keep it consistent.
What Is Included
- Naming and brand story
- Logo, identity and color systems
- Menu design and print collateral
- Signage, uniforms and packaging
- Interior design direction
- Brand standards documentation
Service 04
Operations & Systems
The documents that let a business run without the founder present. Written standards, prep systems, labor models and inventory controls, produced in plain language for the people who will actually use them.
What Is Included
- Operating manuals and SOPs
- Station guides and prep systems
- Labor models and scheduling frameworks
- Inventory, ordering and waste controls
- Training programs and certification
- Health, safety and compliance checklists
Service 05
Openings & Launch
Openings fail on sequencing more than anything else. We build the critical path backward from your target date and manage the pieces that always slip: permits, equipment, hiring, training and the menu actually being executable.
What Is Included
- Critical path schedule and milestones
- Vendor selection and negotiation
- Equipment and layout coordination
- Hiring, onboarding and training
- Menu rollout and kitchen calibration
- Soft opening and first 90 day support
Service 06
Franchise & Expansion
Before a concept can be replicated it has to be documented, proven and economically sound at the unit level. We prepare the playbook, the economics and the site criteria that expansion and franchise conversations require.
What Is Included
- Unit economics and replication modeling
- Operations playbook for multi unit use
- Site selection criteria and territory mapping
- Training systems for new locations
- Supplier and supply chain planning
- Documentation for lenders and franchise counsel
Also Available
Focused engagements
Turnaround Assessment
A fast, unsentimental review of an underperforming restaurant with a prioritized action list.
Lease & Site Opinion
Independent read on a space and its terms before you commit, including what the rent demands in sales.
Investor Materials
Concept decks, financial models and supporting documentation for raising capital.
Expert Witness
Industry analysis and testimony support for restaurant related disputes and valuations.
Have a concept, a site or a problem?
Book a consultation and we will tell you honestly what we think, what it would take and whether we are the right firm for it.